AS218654
AS218654 identifies the Swish World Group network on the global Internet and provides the foundation for Swish to develop its own routing, connectivity and network architecture.
Technology • Infrastructure • Network • 2025–2030
A five-year, $40 million transformation rebuilding the technology, infrastructure and network behind Swish World Group.
From legacy WordPress-heavy platforms to fully custom backend and frontend systems, modern APIs, Group-controlled infrastructure and now our own network using autonomous system AS218654.
New Under Swish2030
Swish2030 is expanding beyond software and application infrastructure. Swish World Group is now building its own network under autonomous system number AS218654, creating another layer of infrastructure that can increasingly be operated and controlled directly by the Group.
AS218654 identifies the Swish World Group network on the global Internet and provides the foundation for Swish to develop its own routing, connectivity and network architecture.
The network gives Swish the ability to build its own BGP routing architecture and progressively connect Swish infrastructure through a network designed around the Group's requirements.
Swish2030 is not only about owning more software. It is about gaining greater control over the infrastructure beneath it, reducing unnecessary dependency and creating stronger foundations for future services.
Progress
Swish2030 is already live across several major Group services. These platforms have moved onto stronger, faster and increasingly Group-controlled foundations.
Five-year Group-wide technology and infrastructure transformation
Total planned investment into rebuilding the Swish ecosystem
The autonomous system powering Swish's developing network
The Programme
Swish2030 is a structured, multi-year execution programme to rebuild organisations and platforms across Swish World Group — internally, externally, through modern APIs and increasingly at the infrastructure and network layers.
The programme increasingly moves Swish beyond simply operating applications on third-party systems. SwishHost, SwishDNS, Group-controlled infrastructure and AS218654 form part of a wider strategy to control more of the technology stack.
The end goal is a fully integrated, customer-first digital infrastructure company giving customers greater speed, control, transparency and confidence across Swish services.
The Vision
Swish2030 replaces fragmented, WordPress-heavy and WooCommerce-dependent systems with custom platforms designed around performance, security, reliability and long-term control — while extending that philosophy deeper into hosting, DNS and Internet networking.
More Than Software
Swish2030 is evolving into a full-stack infrastructure programme. Applications, APIs, databases, hosting, DNS and network routing are increasingly being developed as parts of one interconnected Swish ecosystem.
Custom customer platforms replace legacy CMS and commerce dependencies with systems designed specifically for Swish products and services.
Modern APIs connect Swish services, customer portals, internal systems and infrastructure while providing a common foundation for future automation.
SwishHost and Group-controlled systems provide the compute, database and infrastructure foundations supporting the wider Swish ecosystem.
SwishDNS strengthens control over a critical part of service delivery while supporting performance, resilience and the Group's wider infrastructure strategy.
AS218654 establishes Swish as an autonomous network and creates the foundation for direct routing relationships and a growing Swish-controlled network footprint.
Every layer ultimately supports the same objective: faster, simpler, more reliable services with better customer control.
Scope
Websites, shops, portals, dashboards, checkout flows, service management tools and customer journeys are being rebuilt to be faster, clearer and easier to use.
Swish2030 covers internal tools, operational platforms, support workflows, administration systems and the systems our teams use to deliver services every day.
New API capability is being introduced across the Group, connecting internal and external systems while keeping the programme focused on simplicity, security and scalability.
The Group is strengthening the infrastructure behind its services, with SwishHost playing an increasingly important role in the technology platform supporting Swish operations.
SwishDNS is being developed as a core infrastructure layer, increasing control over DNS operations and supporting the wider reliability and performance strategy.
Swish World Group is building its own network through AS218654, extending Swish2030 into BGP routing, Internet connectivity and network infrastructure.
Transformation
WordPress-heavy infrastructure, WooCommerce dependencies, fragmented support systems, slower development cycles and greater reliance on third-party platforms.
Custom backend and frontend platforms, modern APIs, unified systems, stronger infrastructure, Swish-operated DNS and an autonomous network under AS218654.
Owning more of the stack allows Swish to move faster, reduce long-term dependency, improve security and reliability and build systems around customers instead of platform limitations.
Swish2030 Architecture
Purpose-built backend and frontend systems across the Group.
Increasingly powered by SwishHost and Group-controlled systems.
AS218654 provides the foundation for the Swish network.
Modern API capability connecting internal and external platforms.
Better dashboards, simpler checkout and clearer self-service.
Modern architecture, reduced legacy exposure and stronger controls.
Infrastructure built to support faster growth and stronger reliability.
Swish Network
Operating an autonomous system marks a new stage in Swish2030. Instead of treating Internet connectivity as an invisible external dependency, Swish is building networking capability into the Group's own infrastructure strategy.
Network Strategy
Operating AS218654 allows Swish to build routing policy around its own infrastructure and operational requirements rather than relying entirely on the network architecture of individual hosting providers.
A Group-controlled network creates a stronger foundation for connecting infrastructure across providers, locations and future Swish facilities as the network develops.
Building network diversity supports Swish's wider reliability strategy by reducing dependence on any single infrastructure or connectivity path.
The autonomous system provides the routing foundation required for Swish to use and announce IP address space as part of its own network architecture.
AS218654 creates a foundation for future transit, peering, interconnection and network expansion as Swish grows its infrastructure footprint.
Networking now joins compute, databases, DNS, APIs and applications as another engineering layer being brought into the wider Swish2030 architecture.
Customer Experience
Rebuilt platforms, stronger hosting, improved DNS and continued network development are designed to make Swish services faster and more responsive.
Customers will see simpler and clearer dashboards for managing services, accounts, orders, subscriptions and support.
SwishShop and other commerce flows are being rebuilt to make purchasing faster, easier and more intuitive.
SwishHost customers benefit from faster provisioning and smoother service setup through custom-built systems.
Greater control across infrastructure, DNS and networking gives Swish more tools to engineer services around resilience and availability.
Swish2030 is built around giving customers greater visibility, choice and control across the Swish ecosystem.
Inside the Group
Moving away from fragmented third-party platforms gives Swish more ownership over its roadmap, systems, infrastructure, networking and customer experience.
Custom systems can reduce the long-term burden of legacy tools, plugin-heavy platforms, duplicated systems and unnecessary external platform dependency.
Unified systems and custom APIs make it easier to launch features, improve services and iterate across multiple Swish organisations.
Swish2030 supports stronger security through modern architecture, cleaner systems, reduced plugin exposure, improved engineering standards and greater infrastructure control.
AS218654 adds routing and network engineering to the Group's growing infrastructure capabilities, supporting a progressively more independent technology platform.
Swish2030 aligns engineering, networking, infrastructure, marketing, operations, support and leadership behind a single long-term transformation strategy.
Current Position
SwishHost, SwishTech, SwishShop, SwishTelecoms, SwishEmail, SwishFiles and SwishDNS have already undergone major rebuild work under Swish2030.
Swish World Group is now developing its own Internet network under AS218654, expanding Swish2030 beyond applications and hosting into autonomous network infrastructure.
SwishID, SwishSocial, internal platform systems, support systems, wider Group tooling and network expansion remain active parts of the transformation.
SwishNews is the next major platform planned for rebuild as Swish continues moving services onto its custom ecosystem.
Across the Ecosystem
Faster provisioning, stronger hosting systems, improved customer controls and infrastructure supporting the wider Group.
Visit SwishHost →Faster DNS performance, stronger reliability and infrastructure supporting Swish services, customers and the wider network strategy.
Visit SwishDNS →AS218654 provides the foundation for Swish's own network, routing strategy and future Internet interconnection infrastructure.
Easier sales, simpler checkout, better product journeys and a stronger commerce foundation for future growth.
Visit SwishShop →A rebuilt consumer technology platform supporting Swish's wider device and product ecosystem.
Visit SwishTech →A rebuilt telecoms platform focused on clearer service journeys, faster customer experiences and stronger digital operations.
Visit SwishTelecoms →A rebuilt privacy-focused email service forming part of the Group's customer-first digital infrastructure ecosystem.
Visit SwishEmail →File storage and sharing infrastructure forming another part of the Group's integrated customer platform.
Visit SwishFiles →A major future layer of Swish2030 planned to support identity, access, account services and a more unified customer experience.
Visit SwishID →The next major rebuild, planned as part of the continued shift toward custom systems, stronger publishing tools and scalable content infrastructure.
A transitioning platform within Swish2030 focused on future community, social and customer engagement experiences.
Visit SwishSocial →Identity Layer
SwishID is a major part of Swish2030, but remains work in progress. As the programme develops, SwishID is planned to become a key identity and access layer across the Group's custom ecosystem.
2025–2030
Swish2030 begins with early rebuilds, infrastructure upgrades, engineering expansion and the first major moves away from WordPress-heavy systems.
Customer-facing platforms, internal systems, APIs, hosting and DNS continue to be standardised while Swish begins building its own autonomous network through AS218654.
Additional services transition onto custom Swish platforms while infrastructure and network integration continue reducing legacy dependencies.
With stronger foundations in place, Swish expands customer tools, integrations, automation, dashboards, infrastructure and network capability.
The Group refines performance, security, support workflows, analytics, routing, reliability and customer journeys.
By 2030, Swish World Group aims to operate as a fully integrated, customer-first digital infrastructure company with control across increasingly more layers of its technology stack.
Transformation in Progress
Several services have already been rebuilt and the Group's own network is now being developed, demonstrating that Swish2030 is an active infrastructure programme rather than a future concept.
Swish2030 is a multi-year transformation. Some services, internal systems and infrastructure layers remain in transition as the Group continues the rebuild through 2030.
The goal is not a short-term refresh. It is a long-term rebuild of the platforms, infrastructure, networking, security and customer experience behind Swish World Group.
Applications • Infrastructure • AS218654
Not just a website rebuild. Not just new APIs. Not just new servers. Swish2030 is the foundation for a fully integrated, customer-first digital infrastructure company — from the application layer to the network itself.