Role Overview
Leads Swish World Group’s global strategy, innovation agenda, and corporate governance across all subsidiaries.
Leads Swish World Group’s global strategy, innovation agenda, and corporate governance across all subsidiaries.
James van Houten is the Group Chief Executive Officer of Swish World Group Inc., responsible for defining the Group’s strategic vision and global expansion roadmap. Having joined the company in 2022 and appointed CEO in May 2023, he has driven its transformation from a multi-brand technology network into a unified international business with operations spanning multiple markets. Based in Maastricht, James focuses on innovation, sovereignty, and sustainable growth.
Set and oversee group-wide strategic objectives and market positioning
Lead the Executive Committee and global governance framework
Manage capital allocation, M&A strategy, and long-term investment priorities
Foster innovation and cross-subsidiary collaboration
Represent the Group to investors, regulators, and strategic partners
Champion corporate ethics, sustainability, and transparency
Guide cultural development and leadership succession planning
Led relocation of Global Headquarters to Lexington, KY, strengthening U.S. market footprint.
Oversaw integration of SwishJustice and SwishEmail into the Group portfolio.
Introduced a unified operating model aligning subsidiaries under shared governance.
Expanded corporate presence across Europe and the U.S. through new infrastructure investments.